With 12 years' experience in digital media, Adam has expertise as a journalist, commercial content strategist and social content creator.
As the Commercial Editor of Mamamia, Australia's largest independent women's media group, Adam managed content campaigns for 100s of brands including L'Oreal, Disney, Commonwealth Bank and Expedia.
Prior to that, as the Deputy Editor of Entertainment at Nine Digital, Adam interviewed the likes of Taylor Swift, Will Smith and Matt Damon.
When he's not conjuring up a snappy headline or working with exciting brands on Instagram, Adam spends his spare time enjoying dog walks, cryptic crosswords and large soy cappuccinos in Sydney.
An inside source says that Adam taps his feet when he has a good idea.
"Adam is one of the most thoughtful, hard-working, organised, meticulous and passionately committed people with whom I have had the good fortune to ever work. He tackles every brief with optimism, creative energy and a dedication to solving problems for clients with extraordinary patience and smarts." - Mia Freedman, Co-Founder, Chief Creative Officer, Mamamia
“Adam was a complete joy to work with. A total professional with fantastic content and true authenticity. We couldn't recommend him highly enough!” - Client, Powershop
“Adam is a talented, hardworking, valuable editor, with particular expertise in managing the priorities of a client and a brand’s editorial tone. He’s an asset to any business, team or project.” – Clare Stephens, Editor in Chief, Mamamia